Press release issued by Lightricks:
Lightricks, Winner of Apple’s 2017 Design Award, Launches Enlight Photofox For Free On iOS
Lightricks Launches New Version of Award Winning Photo Editing App for Free, with a Pro Subscription Service Offering a Premium Experience for Today’s Most Powerful Mobile Editing Tools
(July 6th, 2017, Jerusalem, Israel) – Lightricks, the leading developers of premium image processing software for mobile, announced today the launch of Enlight Photofox, the next generation of the lauded iOS photo editing app Enlight. Recently awarded the prestigious Apple Design Award at the 2017 WWDC and Apple’s App of the Year for 2015 in numerous countries, Photofox introduces a new layers system that pushes the boundaries of artistic photo manipulation and redefines expectations from mobile creativity tools. Photofox brings new tools and enhances previously loved features with a layer-centric flow that gives immense power to aspiring creatives on the go.
The latest app from Lightricks – also the developer of Facetune and Facetune 2 – strikes a balance between powerful functionality and streamlined design, creating a seamless user experience within the world’s most advanced mobile creativity software. The new application has been tailored to captivate today’s growing mobile creative community, empowering them with the tools to generate amazing visual art.
Highlighted Features:
- Layers – Photofox’s Layers allow the user to combine as many photos as they want, blending and merging them seamlessly and easily. With this multi-layer functionality, as powerful as that of desktop software, users now have the ability to edit individual layers on mobile, offering even more precision and control and enabling more creativity than ever before from the palm of their hand.
- Darkroom – Gives users granular control over tonal adjustments, enabling users to fine-tune adjustments for tone, contrast, and image details. With such a vast number of tools and controls, this feature is essentially an app within an app.
- Quantity of Content – Photofox comes jammed packed with a huge variety of content: fonts, graphic elements, presets and more, to infuse new artistic elements into images.
“Enlight was a huge step forward in empowering creativity on mobile, and this new version will push the boundaries even further. Our users are making amazing artwork on mobile and they’re increasingly looking to unleash their creativity with powerful yet simple mobile tools that can carry out even the most complex creative tasks, and Enlight Photofox is built to support just that,” said Zeev Farbman, Co-Founder and CEO of Lightricks. “Despite being a new concept, the user relationship with subscription apps is already rapidly evolving. We’ve seen early success with Facetune 2’s VIP access, with our advanced users finding great value in the advanced capabilities and continuous updates. We’re excited to bring that value to all aspiring artists looking for the most powerful photo editor that they can carry with them in their pocket.”
Enlight Photofox is available for free on the App Store. Users can opt to subscribe monthly or yearly to enjoy added features, content, and services.
About Lightricks
Lightricks was founded in 2013 by five entrepreneurs from the Hebrew University of Jerusalem, four of them CS PhD students, to create the leading creativity tools company for the mobile era. The company’s first two paid products, Facetune and Enlight, are two of the world’s most successful premium creativity apps, with over 11 million paid units sold. Enlight is the most powerful suite of image processing tools on mobile. It was Apple’s App of the Year for 2015, the #11 best-selling Paid iOS app in 2016, and was recently announced as the recipient of Apple’s prestigious Apple Design Awards of 2017. Facetune is a fun and powerful portrait retouching application, enabling regular users to achieve results previously reserved for professionals. It was Apple’s #4 best-selling Paid app in 2016. Each of Lightricks’ apps has reached the #1 rank in the overall Paid iOS charts of over 120 countries. Before raising $10 million in its first equity financing round in August 2015, Lightricks was 100% bootstrapped generating $10 million in revenues a year. In addition to leadership in its core imaging technology, the company builds proprietary user acquisition systems through access to controlled APIs, and serves as Facebook’s case study for user acquisition.
In November 2016 Lightricks began pioneering subscription business models for mobile tools with Facetune 2 – following recent, major iOS platform policy announcements in which the company participated.
Workflow UX: The new Enlight Photofox is setting out to turn aspiring artists’ dreams into
reality by making advanced photo-editing on iOS simpler and richer than ever before. Building off Apple’s new subscription model, Enlight Photofox perfectly blends today’s photo-editing needs with tomorrow’s most advanced technology. The new multi-layer functionality allows users to pilot their adjustments with exact, unprecedented control. Enlight Photofox comes jammed packed with four times the amount of content, equipping users with a huge selection of fonts, presets, brushes, effects and more to infuse new artistic elements into their images and create beautiful, digital art.
PRO: In addition to the free features, users can subscribe to get all access to the apps’ features, layers, and packs. New features will continuously be released for subscribers.
** Standout Features:
Layers – Enlight Photofox’s Layers allows the user to combine as many photos as they want, blending and merging them seamlessly and easily. With this multi-layer functionality as powerful as that of desktop software, users now have the ability to edit individual layers on mobile, offering even more precision and control and enabling more creativity than ever before from the palm of their hand.
Darkroom – Gives users granular control over tonal adjustments, enabling users to fine-tune adjustments for tone, contrast, and image details. With such a vast number of tools and controls, this feature is essentially an app within an app.
Quantity of Content – Enlight Photofox comes jammed packed with a huge variety of content: fonts, graphic elements, presets and more, to infuse new artistic elements into their images.
Breakdown of Features
Layers – Users can add and manipulate multiple layers with full control. For a seamless and fully customizable editing experience, users can continuously switch back and forth between layers, without locking in edits. Each layer can be edited separately or merged, empowering users with Desktop-like creative control.
- Eraser: Swipe to remove unwanted objects or backgrounds, with smart edge- avoiding
- Opacity: Control the opacity of an image for beautiful
- Transform: Easily transform the size, shape and perspective, giving a 3D feel to the
- Flip: Instantly flip layers vertically or
- Blending: Blend images or elements with various blending modes to create double exposures or superimposed
- Fill: Select a color or pattern to fill in the
*PRO – With subscription, add and edit up to 5 layers within one
Tone – The Tone category offers unique image enhancements empowering users with artistic control, duo-tone filters and an extensive array of adjustment options for tuning contrast, structure, brightness, saturation, hue and more.
- Adjust: Simple, detailed control over tonality and details for quick color correction.
- Filters: A wide selection of image filters to enhance visual images, powered by 3D RGB mapping for a truly unique
- Duo: Enhance photos with duo gradients, unlike any other app on the
- BW: Convert images into stunning black and white
- PRO – With a subscription, users will gain full access to all of Tone’s tools:
- Darkroom: Gives users pointed control over tonal adjustments, enabling users to finely tune the tone, contrast, and image details. With such a vast amount of tools and controls, this feature is essentially an app within an
- Film: A variety of presets and tools to produce film-inspired effects, including fade, grain, and
Tools – The Tools category gives users an array of tools for both artistic and essential image enhancements.
- Canvas: Define canvas pixel size and change or crop the size of canvas with fixed ratios or
- Vignette: Add and adjust vignette and blur for professional lens
- Light FX: Mimic analog light leaks and colored lens
*PRO – With a subscription, users will gain full access to must-have tools:
- Reshape: Enlarge, shrink, bloat, or refine objects and subjects with full control and precision by freezing areas not intended for
- Heal: Remove or replace unwanted objects or defects in
Add – The Add category gives users content elements to add finishing touches:
- Type: Overlay a wide array of fonts and texts onto images with full artistic control.
- Elements: Add various shapes and graphic objects to any image or
- Stickers: Decorate photos with fun, creative
- Frame: Easily add frames and borders to images and swipe to control color, frame size, and
- Meme: Easily turn images into
*PRO – With a subscription, users will enjoy an extensive collection of fonts, elements, stickers, frames, and patterns that will be updated
Artistic – Powered by AI, the Artistic category enables users to create art with their images with just a tap or swipe.
- Urban: Instantly transforms images into popular street art
- Doodle: Draw on images freehand, with a variety of brushes and color
- Effects: Use a unique array of effect brushes to any image for added flair and design.
*PRO – With a subscription, users will enjoy tons of added asset packs to spark creativity.
